CCPA/CPRA Privacy Notice (California Privacy Rights)

Last Updated: March 25, 2026

  1. This California Privacy Notice supplements the Funnel Insight Privacy Policy and applies solely to residents of the State of California. It is provided in accordance with the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and other applicable California privacy laws.If you are a California resident, this Notice explains how Funnel Insight collects, uses, discloses, and protects your personal information, as well as the rights available to you under California law.ScopeThis Notice applies to personal information collected through:
    • The Funnel Insight website
    • Our web applications and platform
    • Customer support interactions
    • Marketing and communications
    • Any other services operated by Funnel Insight that link to this Notice
    Categories of Personal Information We CollectDepending on how you interact with Funnel Insight, we may collect the following categories of personal information:Identifiers
    • Name
    • Email address
    • Company name
    • Account username
    • IP address
    Internet or Network Activity
    • Browser type
    • Device information
    • Operating system
    • Website usage data
    • Pages visited
    • Referring websites
    • Session information
    • Log data
    Commercial Information
    • Subscription information
    • Transaction history
    • Purchased services
    • Billing information (processed through secure third-party payment providers)
    Professional or Employment InformationWhere voluntarily provided:
    • Business name
    • Job title
    • Company information
    InferencesWe may generate analytics, reports, and insights based on your use of Funnel Insight to improve our services and provide product features.We do not knowingly collect sensitive personal information beyond what is reasonably necessary to provide our services.Sources of Personal InformationWe collect personal information:
    • Directly from you when you create an account or contact us.
    • Automatically through cookies and similar technologies.
    • From integrations or third-party services that you authorize.
    • From service providers that help us operate our platform.
    How We Use Personal InformationWe use personal information to:
    • Provide and maintain Funnel Insight.
    • Authenticate users.
    • Deliver analytics and reporting.
    • Process subscriptions and payments.
    • Respond to customer inquiries.
    • Improve our products and services.
    • Monitor security and prevent fraud.
    • Comply with legal obligations.
    • Communicate important service updates and administrative notices.
    Disclosure of Personal InformationWe may disclose personal information to:
    • Cloud hosting providers
    • Payment processors
    • Analytics providers
    • Customer support providers
    • Email service providers
    • Security and fraud prevention providers
    • Professional advisers
    • Government authorities where required by law
    We require our service providers to protect personal information and process it only for authorized business purposes.Sale or Sharing of Personal InformationFunnel Insight does not sell your personal information.We also do not share your personal information for cross-context behavioral advertising as those terms are defined under the California Consumer Privacy Act and the California Privacy Rights Act.If our business practices change in the future, we will update this Notice and provide any rights required by applicable law.Data RetentionWe retain personal information only for as long as reasonably necessary to:
    • Provide our services.
    • Maintain your account.
    • Meet legal and regulatory obligations.
    • Resolve disputes.
    • Enforce our agreements.
    • Protect against fraud and abuse.
    Retention periods vary depending on the type of information and applicable legal requirements.Your California Privacy RightsIf you are a California resident, you may have the following rights:Right to KnowYou may request information about:
    • The categories of personal information we collect.
    • The sources of personal information.
    • The purposes for collecting personal information.
    • The categories of third parties with whom information is shared.
    • The specific pieces of personal information we hold about you.
    Right to DeleteYou may request that we delete personal information we have collected about you, subject to certain legal exceptions.Right to CorrectYou may request correction of inaccurate personal information maintained by Funnel Insight.Right to Data PortabilityYou may request a copy of your personal information in a portable and readily usable format where required by law.Right to Limit the Use of Sensitive Personal InformationIf we process sensitive personal information in a manner covered by the CPRA, you may have the right to request limitations on its use and disclosure. At this time, Funnel Insight uses sensitive personal information only as reasonably necessary to provide and secure our services.Right to Non-DiscriminationWe will not discriminate against you for exercising any of your California privacy rights. Exercising your rights will not result in denial of services, different pricing, or a lower quality of service, except where permitted by law.Exercising Your RightsTo submit a California privacy request, please contact us using the information below.We may request information to verify your identity before processing your request. Authorized agents may also submit requests on behalf of California residents where permitted by law.We will respond within the timeframes required by applicable California privacy laws.Cookies and Tracking TechnologiesFunnel Insight uses cookies and similar technologies to:
    • Maintain secure user sessions.
    • Remember user preferences.
    • Improve website functionality.
    • Analyze website usage.
    • Enhance platform performance.
    Where required by law, you may manage your cookie preferences through our cookie banner or browser settings.Changes to This California Privacy NoticeWe may update this Notice from time to time to reflect changes in our business practices, legal requirements, or privacy obligations. Any updates will be posted on this page with the revised “Last Updated” date.Contact UsIf you have any questions about this California Privacy Notice or wish to exercise your California privacy rights, please contact us:Funnel InsightEmail: info@funnel-insights.onlineWe will make reasonable efforts to respond to all verified privacy requests in accordance with applicable California law.This notice is appropriate for a SaaS platform like Funnel Insight. If you don’t use advertising cookies or sell/share personal information, the “Sale or Sharing of Personal Information” section accurately reflects that. If your practices change (for example, if you introduce advertising or data sharing for cross-context behavioral advertising), you should update this notice accordingly.