GDPR Compliance

Last Updated: March 25, 2026

At Funnel Insight, we are committed to protecting your privacy and handling your personal data responsibly. We comply with the General Data Protection Regulation (GDPR) (EU) 2016/679 and are committed to ensuring that your personal information is processed lawfully, fairly, and transparently.

This page explains how Funnel Insight complies with GDPR and outlines your rights regarding your personal data.

What is GDPR?

The General Data Protection Regulation (GDPR) is a European Union regulation that governs how organizations collect, use, store, and protect personal data of individuals located within the European Economic Area (EEA), regardless of where the organization is based.

GDPR gives individuals greater control over their personal information and requires organizations to process data responsibly and securely.

Our Commitment

Funnel Insight is committed to:

  • Processing personal data lawfully, fairly, and transparently.
  • Collecting only the information necessary to provide our services.
  • Keeping personal data accurate and up to date.
  • Protecting data using appropriate technical and organizational security measures.
  • Respecting the privacy rights of all users.
  • Limiting access to personal information to authorized personnel only.

What Personal Data We Process

Depending on how you use Funnel Insight, we may process:

Account Information

  • Name
  • Email address
  • Company name
  • Login credentials

Usage Information

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Pages visited
  • Session information
  • Log files

Analytics Data

When you connect analytics platforms, Funnel Insight may process:

  • Website performance metrics
  • Funnel performance
  • Conversion statistics
  • Campaign performance
  • Traffic source information

We process this information only to provide the services you request.

Legal Basis for Processing

We process personal data under one or more of the following lawful bases:

Contract

To provide Funnel Insight services, manage your account, and fulfill our contractual obligations.

Consent

Where required, we request your consent before processing specific categories of personal data or sending marketing communications.

Legitimate Interests

To improve our platform, detect fraud, maintain security, troubleshoot issues, and enhance user experience.

Legal Obligations

To comply with applicable laws, regulations, tax obligations, and lawful government requests.

How We Use Your Data

Your information may be used to:

  • Provide and maintain Funnel Insight
  • Create and manage your account
  • Deliver analytics and reporting
  • Improve platform performance
  • Provide customer support
  • Respond to inquiries
  • Detect fraud and security threats
  • Comply with legal obligations
  • Send service-related communications

We do not sell your personal data.

Data Retention

We retain personal data only for as long as necessary to:

  • Provide our services
  • Meet legal obligations
  • Resolve disputes
  • Enforce agreements

When data is no longer required, it is securely deleted or anonymized.

International Data Transfers

If personal data is transferred outside the European Economic Area (EEA), we implement appropriate safeguards as required by GDPR, such as:

  • Standard Contractual Clauses (SCCs)
  • Adequacy decisions
  • Other lawful transfer mechanisms recognized under GDPR

Data Security

We implement appropriate technical and organizational measures designed to protect personal data, including:

  • Encryption where appropriate
  • Secure HTTPS connections
  • Access controls
  • Authentication mechanisms
  • Regular security monitoring
  • Secure infrastructure and backups

While we strive to protect your information, no method of transmission or storage is completely secure.

Your GDPR Rights

If you are located in the European Economic Area, you have the right to:

Right of Access

Request a copy of the personal data we hold about you.

Right to Rectification

Request correction of inaccurate or incomplete information.

Right to Erasure

Request deletion of your personal data when applicable.

Right to Restrict Processing

Request that we temporarily limit how we process your information.

Right to Data Portability

Receive your personal data in a structured, commonly used, machine-readable format or request that it be transferred to another controller where technically feasible.

Right to Object

Object to processing based on legitimate interests or for direct marketing purposes.

Right to Withdraw Consent

Withdraw consent at any time where processing is based on your consent.

Right to Lodge a Complaint

You have the right to file a complaint with your local data protection authority if you believe your personal data has been processed unlawfully.

Exercising Your Rights

To exercise any of your GDPR rights, contact us using the details below.

To protect your privacy, we may verify your identity before fulfilling your request.

We will respond within the time limits required by applicable law.

Cookies

Funnel Insight uses cookies and similar technologies to:

  • Maintain user sessions
  • Improve website functionality
  • Analyze usage
  • Enhance security
  • Remember user preferences

Where required by law, we will obtain your consent before placing non-essential cookies.

Third-Party Services

Funnel Insight may use trusted third-party service providers for hosting, analytics, customer support, email delivery, payment processing, and infrastructure. These providers process personal data only on our behalf and under appropriate contractual safeguards.

Children’s Privacy

Funnel Insight is not intended for children under the age required by applicable law. We do not knowingly collect personal data from children.

If we become aware that such data has been collected, we will take appropriate steps to delete it.

Changes to This GDPR Page

We may update this page periodically to reflect changes in legal requirements or our data processing practices.

The latest version will always be published on this page with an updated revision date.

Contact Us

If you have any questions about this GDPR Compliance page or wish to exercise your GDPR rights, please contact us:

Funnel Insight

Email: info@funnel-insight.online

You may also contact us through the contact form available on the Funnel Insight website.